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ONLINE PREVENTION NEWS ARCHIVES

Volume 3, Issue 15 - October 28, 2005

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ONLINE PREVENTION NEWS
Information from the Wisconsin Clearinghouse for Prevention Resources

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Volume 3, Issue 15
October 28, 2005

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RESEARCH UPDATES
Kids find certain elements of alcohol ads appealing
Youth Use of Sleeping Pills Rises Dramatically
Parenting Style Can Affect Child's Marijuana Use
Children who care for adults at risk for behavioral and other problems
Older drinkers use alcohol to numb pain
Alcohol-related traffic fatalities remain steady

RESOURCES/MATERIALS
Heads Up: Real News About Drugs and Your Body series
Freeze Frame: A Snapshot of America's Teens
What Works, Wisconsin – Approaches to the Prevention of Juvenile Delinquency

HEADS UP!
The 100 Best Communities for Young People
National Day to Prevent Teen Pregnancy
December is National Drunk and Drugged Driving (3D) Prevention Month

FUNDING ALERTS
Free New Logo Design

TRAINING/WORKSHOPS/CONFERENCES
Healthy Teen Network 26th Annual Conference
Building the Heart of Successful Schools Conference

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**RESEARCH UPDATES**


Kids find certain elements of alcohol ads appealing
A recent study investigated the affective responses of youth toward specific elements featured in television alcohol advertisements (i.e., people character, animal character, music, story, and humor), and the associations between advertising likeability and its potential influence. Liking the specific elements featured in beer advertisements significantly contributed to the overall likeability of these advertisements and subsequently to advertising effectiveness indicated by purchase intent of the product and brand promoted. Advertisements that focused primarily on product qualities or send a message of legal drinking age were rated less favorably and evoked less desire to purchase the product. More information on the study can be found here . [Chen MJ, et al. (2005) Alcohol advertising: what makes it attractive to youth? Journal of Health Communication; 10(6): 553-65.]
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Youth Use of Sleeping Pills Rises Dramatically
Use of prescription sleeping pills by people under age 20 rose 85 percent between 2000 and 2004, according to research from a managed-care company. During the same period, use of prescription sleep medications by adults doubled. The New York Times reported that Medco Health Solutions made the estimate by examining its own prescription-drug data. Fifteen percent of the prescriptions were for young patients who also receive medication for attention-deficit and hyperactivity disorder. The FDA has not approved any use of sleep medications for children under age 18. Older patients were more likely to take sleeping pills than younger ones, and females were twice more likely to get the drugs than males. Some experts tied the increase in use to increased marketing of prescription sleep aids by pharmaceutical companies.
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Parenting Style Can Affect Child's Marijuana Use
Research has shown that parents play a key role in preventing adolescent drug use, but a recent study supported by the National Institute on Drug Abuse (NIDA) shows that parents who are involved in their children's lives and set limits in a caring environment are better able to prevent their children from trying marijuana. A team of scientists from the Johns Hopkins University Bloomberg School of Public Health followed 1,222 youth from elementary school through young adulthood to determine if early parenting practices protect youth from early onset of marijuana use. Three parenting styles were measured, including parenting-parental monitoring; parental involvement/reinforcement; and coercive parental discipline parenting, which attempts to correct child behavior through threats such as physical and nonphysical punishment. The study revealed that children with the lowest levels of parental monitoring and parental involvement/ reinforcement were almost 30 percent more likely to try marijuana for the first time than the most highly monitored children. Similarly, children with higher levels of coercive discipline were more likely to try the drug for the first time than children raised with other parenting styles. Overall, researchers noted that parental involvement/ reinforcement, when practiced throughout early adulthood, can delay and reduce marijuana use among teens. This study was published in the June 2005 issue of Pediatrics. For more details, visit www.nida.nih.gov/newsroom/05/NS-09.html (scroll down to A Healthy Start: Some Parenting Practices May Protect Youth from Early Marijuana Use) or http://pediatrics.aappublications.org/cgi/content/abstract/115/6/1631 . [Chen, Chuan-Yu, et al. (2005) Influences of Parenting Practices on the Risk of Having a Chance to Try Cannabis. Pediatrics, 115: 1631-1639.]
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Children who care for adults at risk for behavioral and other problems
A new study titled Young Caregivers in the U.S. has found that as many as 1.4 million 8- to 18-year-olds in the U.S. are responsible for caring for a parent, grandparent, or other adult. The study, issued by the National Alliance on Caregiving and the United Hospital Fund and funded by the U.S. Administration on Aging, found these children tend to live in lower-income homes and are less likely to live with both parents. Researchers also found these child caregivers are at increased risk for a variety of problems, including anxiety and depression; behavior problems, such as bullying and not getting along with teachers; and academic problems, such as missing school or homework deadlines. Read the full article at www.caregiving.org/ycrelease.pdf.
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Older drinkers use alcohol to numb pain
Many older adults suffer from pain and a significant proportion has unhealthy alcohol use. To examine the relationship between pain and alcohol problems among the elderly, researchers studied 401 community-dwelling older adults (aged 62-72 years) at baseline and three years later. A greater proportion of problem drinkers reported moderate to very severe pain and functional impairment from pain. A greater proportion of problem drinkers used alcohol to manage pain, and these proportions were higher among those with moderate to very severe pain. Use of alcohol to manage pain predicted more chronic health problems and injuries in men and more drinking problems in women at the three-year follow up, particularly among those with more alcohol problems at baseline. [Brennan PL, et al. (2005) Pain and use of alcohol to manage pain: prevalence and 3-year outcomes among older problem and non-problem drinkers. Addiction, 100(6): 777-786.]
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Alcohol-related traffic fatalities remain steady
The percentage of alcohol-related traffic fatalities remains at around 40%, according to data from the National Highway Transportation Safety Administration's (NHTSA) Fatality Analysis Reporting System (FARS). Thirty-nine percent of the 42,636 traffic fatalities that occurred in the United States in 2004 were alcohol related, consistent with percentages from the past seven years. While this percentage indicates room for improvement, it is markedly lower than rates in past years; between 49% and 60% of all traffic fatalities in the 1980s were alcohol related. Many factors have likely influenced this decline, including the enactment of stricter alcohol-impaired driving legislation. In August, Minnesota became the last state to lower its blood alcohol threshold for impaired driving from .10 to .08, ending two decades of state impaired driving legislation reform. [Adapted by the Center for Substance Abuse Research from NHTSA, FARS. Available online at www-fars.nhtsa.dot.gov.]
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**RESOURCES/MATERIALS**

Heads Up: Real News About Drugs and Your Body series
To help educate young people about the harmful effects of methamphetamine on the brain and body, the National Institute on Drug Abuse (NIDA) and Scholastic have developed science-based materials that will help teachers incorporate substance abuse education into their classroom sessions. Articles about the impact of meth, and the environmental and social impact of its manufacture, will be featured in the fall 2005-06 issues of several Scholastic Classroom Magazines, including Junior Scholastic; Science World; CHOICES, SCOPE, ACTION; and UPFRONT. The materials are part of an aggressive outreach effort by NIDA and Scholastic targeted toward middle and early high school students and teachers. They form part of a series entitled, Heads Up: Real News About Drugs and Your Body, designed for use in the classroom. Through new in-school educational materials, Heads Up teaches students about the effects of drugs on the developing teen brain and body, decision making, and science. In addition to the article inserts for the 2005-2006 school year, a popular teaching poster produced in Heads Up's first year featuring the medical consequences of drugs on various parts of the body will be produced in English on one side and Spanish on the other. This will be distributed free in December 2005 to several thousand resource contacts in schools nationwide that have at least 25 percent Hispanic/Latino students. In addition, multiple free copies will be available from the National Clearinghouse for Alcohol and Drug Information (NCADI) in December 2005. Free compilations of both student and teacher inserts from Years 1 and 2 also will be available from NCADI in December 2005. For more information on these and other NIDA science education initiatives, visit www.backtoschool.drugabuse.gov and www.teens.drugabuse.gov. You can also check with the Wisconsin Clearinghouse Prevention Resource Center as these materials become available, or for other related resources.
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Freeze Frame: A Snapshot of America's Teens
Produced by The National Campaign to Prevent Teen Pregnancy, in conjunction with Child Trends, Freeze Frame: A Snapshot of America's Teens presents data on a wide variety of topics, from teens' sexual behavior to their religious beliefs. The data are grouped into seven areas of influence: health; family; peers and partners; school; community; media and consumer behavior; and religious and spiritual beliefs. The 112-page chart book is intended to help correct the common misconceptions about teens, as well as provide adults and those working directly with teens a more textured understanding of this group. For the complete report, go to www.teenpregnancy.org/works/pdf/FreezeFrame.pdf.
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What Works, Wisconsin – Approaches to the Prevention of Juvenile Delinquency
A new report released by the University of Wisconsin-Madison and the University of Wisconsin-Extension synthesizes the latest research on what works in preventing and reducing juvenile delinquency. For What Works, Wisconsin: What Science Tells Us About Cost-Effective Programs for Juvenile Delinquency Programs investigators synthesized three decades of evidence on crime prevention programs from original research, research reviews, and program registries sponsored by government agencies and professional organizations. The most cost-effective programs had economic returns that far exceeded the initial investment. Among the programs with the greatest benefits were preschool programs, intensive home visiting, school-based socio-emotional learning, therapeutic interventions, and targeted diversion programs. These programs are much less expensive than the costs associated with juvenile crime. The report identifies research-based principles for effective delinquency prevention and juvenile offender programs; stresses the need to educate both policymakers and professionals about the importance of using evidence-based programs and the value of cost-benefit analysis in program decisions; and recommends Wisconsin create policies encouraging cross-agency collaboration and funding for prevention. Specific proposals include formation of a state-level prevention commission; creation of a public/private endowment; issuance of state bonds to finance targeted prevention initiatives; and development of a tax deductible check-off box on the state income tax form. To read the full report, go to http://oja.state.wi.us/docs_view2.asp?docid=5036. [Submitted by study co-author, Steven Small, Professor of Human Development & Family Studies, University of Wisconsin-Madison.]
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**HEADS UP!**

The 100 Best Communities for Young People
America's Promise Alliance for Youth has announced the top communities for young people. Ranging from small towns to urban neighborhoods, each keeps five essential promises to young people: caring adults who are actively involved in their lives; safe places in which to learn and grow; a healthy start toward adulthood; an effective education that builds marketable skills; and opportunities to help others. For the full list of winners, media resources, and other "100 Best" news, go to www.americaspromise.org/100Best/update.cfm.
[Note: two communities in Wisconsin were named to this list: Appleton/Fox Cities and Green Bay. Way to go!]
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National Day to Prevent Teen Pregnancy
Plans for the National Campaign to Prevent Teen Pregnancy's fifth annual "National Day to Prevent Teen Pregnancy" are gearing up! Next year's National Day will be held on May 3, 2006. The purpose of the National Day is to focus the attention of teens on the importance of avoiding teen pregnancy and other serious consequences of sex. On the National Day teens nationwide are asked to take a short, online quiz that asks them to reflect on the best course of action in a number of tough sexual situations. In a special study with teens who took the 2005 National Day Quiz 84% said the Quiz made them think about what they might do in such situations; 66% said the Quiz made the risks of sex and teen pregnancy seem more real to them; 61% said some of the situations in the Quiz were things they or their friends had faced; and 60% said the Quiz made them think about things they hadn't thought about before. For additional information, visit www.teenpregnancy.org/national .
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December is National Drunk and Drugged Driving (3D) Prevention Month
Since 1981, every President of the United States has demonstrated his commitment to preventing impaired driving by proclaiming December as National Drunk and Drugged Driving (3D) Month. This year is no exception. This year's primary message is "Friends Don't Let Friends Drive Drunk—Designate a Sober Driver." Many states will also be increasing enforcement of impaired driving laws through use of sobriety checkpoints. The 3D Month holiday planner includes tools to support the You Drink & Drive, You Lose message. Regardless of which message you might choose to use, the 3D Planning Guide will be helpful. Find it online through the National Highway Traffic Safety Administration (NHTSA) website at http://www.nhtsa.dot.gov/people/injury/alcohol/StopImpaired/HolidayPlanner/index.htm and find out more about the National Commission Against Drunk Driving (NCADD) and National 3D Month at http://www.3dmonth.org/
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**FUNDING ALERTS**

Free New Logo Design
North American nonprofits can apply to get a new logo designed gratis by the internet logo-design firm LogoBee.com. LogoBee will donate design services worth about $425 each to three nonprofits. Business card and stationary design also is included. Groups do not need a current logo or a design to apply. The deadline for entry is November 28, 2005. See www.logobee.com/contact/contest.htm for more details.
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**TRAININGS/WORKSHOPS/CONFERENCES**

Healthy Teen Network 26th Annual Conference
The Healthy Teen Network 2005 Annual Conference, "Leading the Charge: Making a Difference in the Lives of Teens and Young Families," will be held on November 16-19, 2005, at The Fairmont Hotel in Chicago, IL. The conference theme is inspired by the old activist adage that if the people lead, leaders will follow. Join the "people," advocates of teens and their families, for three-and-a-half days of networking and sharing, and be on the forefront of the latest in science-based programs, policy, and research. Focus areas of the conference include: pregnancy prevention/sexuality education; young families (teen parents and their children); science-based programs/practice; family involvement and engagement; male involvement; and state and local coalitions. For more information and to register, go to the Healthy Teen Network website or call (202) 547-8814.
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Building the Heart of Successful Schools Conference
The Seventh Annual Building the Heart of Successful Schools Conference will be held on December 8-9, 2005, at the Kalahari Resort and Convention Center in Wisconsin Dells, WI. This program-sharing conference will provide educators with practical examples from Wisconsin schools that have embraced the shared responsibility and commitment to provide students with the tools they need to build bright futures. The conference will feature useful ideas and practical models to achieve the goal of providing every child in Wisconsin the opportunity for a quality education. Teachers, administrators, pupil services professionals, AODA coordinators, health professionals, law enforcement officers, prevention professionals, parents, and school board members are encouraged to attend. For more information and to register, go to http://dpi.wi.gov/sspw/bldhrtcon.html. Contact Linda Carey at (608) 267-9354 or linda.carey@dpi.state.wi.us with further questions.
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This update has been brought to you by the Wisconsin Clearinghouse for Prevention Resources.

Online Prevention News welcomes potential submissions of information, but the list owners reserve the right to make decisions regarding the information that is chosen. Submissions that are judged to fall outside the mission and scope of this update may be refused or edited based on content, relevance, and/or clarity.

Online Prevention News may direct users to resources and websites maintained by institutions over which the Wisconsin Clearinghouse has no control. WCH makes no representation that the information contained on such sites is accurate or current. Information provided on third-party web sites does not reflect any official policy or position of WCH. Web site links are provided as a convenience, and not as an endorsement by the Wisconsin Clearinghouse.

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